EN
ZH
SGT
23:00
Designing in Ambiguous Spaces
I’m Tiffany Ho — a product designer with 10 years of experience shaping tools, systems, and services across early-stage startups and growth-stage companies.
I work best in areas of high complexity and high ambiguity, building foundational design structures that align product, ops, and user experience.
I’m open to new challenges beyond FinTech, into industries where thoughtful systems design can drive real-world impact.
I’m Tiffany Ho — a product designer with 10 years of experience shaping tools, systems, and services across early-stage startups and growth-stage companies.
I work best in areas of high complexity and high ambiguity, building foundational design structures that align product, ops, and user experience.
I’m open to new challenges beyond FinTech, into industries where thoughtful systems design can drive real-world impact.
EN
ZH
SGT
23:00
Designing in Ambiguous Spaces
I’m Tiffany Ho — a product designer with 10 years of experience shaping tools, systems, and services across early-stage startups and growth-stage companies.
I work best in areas of high complexity and high ambiguity, building foundational design structures that align product, ops, and user experience.
I’m open to new challenges beyond FinTech, into industries where thoughtful systems design can drive real-world impact.
About
About
About
CORE
COMPETANCIES
CORE
COMPETANCIES
CORE COMPETANCIES
How I Work
Turning Ambiguity into Structure
Turning Ambiguity into Structure
I work best at the start or inflection point — helping teams clarify problems, map flows, and design toward long-term leverage.
I work best at the start or inflection point — helping teams clarify problems, map flows, and design toward long-term leverage.
Deep Collaboration with Product & Ops
Deep Collaboration with Product & Ops
My work bridges design, product, and operations. I ask questions early, shape requirements with PMs, and align execution with what the business actually needs.
My work bridges design, product, and operations. I ask questions early, shape requirements with PMs, and align execution with what the business actually needs.
Depth over Delight
My design voice is grounded, minimal, and intentional. I value aesthetics — but only in service of understanding, trust, and usability.
My design voice is grounded, minimal, and intentional. I value aesthetics — but only in service of understanding, trust, and usability.
How I Work
Turning Ambiguity into Structure
I work best at the start or inflection point — helping teams clarify problems, map flows, and design toward long-term leverage.
Deep Collaboration with Product & Ops
My work bridges design, product, and operations. I ask questions early, shape requirements with PMs, and align execution with what the business actually needs.
Depth over Delight
My design voice is grounded, minimal, and intentional. I value aesthetics — but only in service of understanding, trust, and usability.
STRATEGY
UX Strategy
UX Strategy
System Thinking
System Thinking
Product Discovery
Product Discovery
MVP Definition
MVP Definition
Cross-functional Collaboration
Cross-functional Collaboration
Design for Ops & Support Workflows
Design for Ops & Support Workflows
Workflow Design
Workflow Design
Design Ops
Design Ops
Information Architecture
Information Architecture
User Research
User Research
DESIGN
Product Design (B2B & B2C)
Product Design (B2B & B2C)
Interaction Design
Interaction Design
Dashboard UI/UX
Dashboard UI/UX
Scalable Design Systems
Scalable Design Systems
Prototyping
Prototyping
Visual Design
Visual Design
Design Ops
Design Ops
STRATEGY
UX Strategy
System Thinking
Product Discovery
MVP Definition
Cross-functional Collaboration
Design for Ops & Support Workflows
Workflow Design
Design Ops
Information Architecture
User Research
DESIGN
Product Design (B2B & B2C)
Interaction Design
Dashboard UI/UX
Scalable Design Systems
Prototyping
Visual Design
Design Ops
Experience
Tazapay
Founding Designer | Brand, Product, and Systems Design
Founding Designer | Brand, Product, and Systems Design
Founding designer owning end-to-end design across product, ops, and marketing.
Built and led the design team; set up foundational systems and processes.
Founding designer owning end-to-end design across product, ops, and marketing.
Built and led the design team; set up foundational systems and processes.
Founding designer owning end-to-end design across product, ops, and marketing.
Built and led the design team; set up foundational systems and processes.
AGENCY
Design Researcher
Design Researcher
Led healthcare futures research, exploring speculative design directions.
Facilitated workshops to build empathy and insight across client teams.
Synthesized research into vision documentation and provocation artifacts.
Led healthcare futures research, exploring speculative design directions.
Facilitated workshops to build empathy and insight across client teams.
Synthesized research into vision documentation and provocation artifacts.
Led healthcare futures research, exploring speculative design directions.
Facilitated workshops to build empathy and insight across client teams.
Synthesized research into vision documentation and provocation artifacts.
OCBC Bank Experience Design
Information Architect
Information Architect
Information Architect
Led redesign for OCBC PayAnyone and mobile banking app.
Launched multiple new features for PayAnyone, including Multi Currency Account & Cardless ATM Withdrawal
Conducted usability testing, mapped complex flows, and championed user-centricity in a regulated financial environment.
Led redesign for OCBC PayAnyone and mobile banking app.
Launched multiple new features for PayAnyone, including Multi Currency Account & Cardless ATM Withdrawal
Conducted usability testing, mapped complex flows, and championed user-centricity in a regulated financial environment.
Led redesign for OCBC PayAnyone and mobile banking app.
Launched multiple new features for PayAnyone, including Multi Currency Account & Cardless ATM Withdrawal
Conducted usability testing, mapped complex flows, and championed user-centricity in a regulated financial environment.
The Secret Little Agency
UX Designer
UX Designer
Sole UX lead on GoBear — delivered research, flows, and prototypes and launched MVP in SEA markets.
Mapped journeys for EDB’s CX platform; conceptualized digital campaigns for Evian, Tiger Beer, and Telenor.
Sole UX lead on GoBear — delivered research, flows, and prototypes and launched MVP in SEA markets.
Mapped journeys for EDB’s CX platform; conceptualized digital campaigns for Evian, Tiger Beer, and Telenor.
Sole UX lead on GoBear — delivered research, flows, and prototypes and launched MVP in SEA markets.
Mapped journeys for EDB’s CX platform; conceptualized digital campaigns for Evian, Tiger Beer, and Telenor.