Project
Tazapay - Building a world class payment service provider from 0 to 1
About
Tazapay is a Singapore-based payments platform that enables secure B2B payments across borders. Focuses on emerging markets where traditional payment rails are slow, costly, or fragmented, it offers businesses a global network of currencies and payment methods to collect and send money.
Challenge
As the founding designer at Tazapay, I worked across product, operations, and marketing to shape the design backbone of a fast-growing cross-border payments startup. In Tazapay, I wore many hats, including end-to-end product design across customer facing interfaces, internal operations, and marketing touchpoints.
Role
Founding Designer
Scope
Led end-to-end product design across customer-facing interfaces, internal operations tools, and marketing touchpoints.
Built and scaled the design system to ensure consistency across all surfaces.
Managed and mentored a lean, distributed design team.
Year
2021–2024 (Seed → Series A)
Reach
Global Markets — SEA, India, LatAm
Role
Founding Designer
Scope
Led end-to-end product design across customer-facing interfaces, internal operations tools, and marketing touchpoints.Built and scaled the design system to ensure consistency across all surfaces.Managed and mentored a lean, distributed design team.
Year
2021–2024 (Seed → Series A)
Reach
Global Markets — SEA, India, LatAm
Journey
Navigating Ambiguity to Scale:
Navigating Ambiguity to Scale:
As an early-stage fintech startup with no established product or design foundations, I was tasked with shaping the platform in an environment of high ambiguity. Over four years, my work evolved through three major phases in Tazapay’s growth:
Journey
Early Chaos
Worked with founders to untangle early product direction and uncover core merchant pain points and product potential. - Define the first version of the product based on real user testing and team constraints - Design early flows that helped validate core use cases and build trust - Establish basic brand and product cohesion to align storytelling across touchpoints
Early Chaos
Worked with founders to untangle early product direction and uncover core merchant pain points and product potential. - Define the first version of the product based on real user testing and team constraints - Design early flows that helped validate core use cases and build trust - Establish basic brand and product cohesion to align storytelling across touchpoints
Early Chaos
Worked with founders to untangle early product direction and uncover core merchant pain points and product potential. - Define the first version of the product based on real user testing and team constraints - Design early flows that helped validate core use cases and build trust - Establish basic brand and product cohesion to align storytelling across touchpoints
Early Chaos
Worked with founders to untangle early product direction and uncover core merchant pain points and product potential. - Define the first version of the product based on real user testing and team constraints - Design early flows that helped validate core use cases and build trust - Establish basic brand and product cohesion to align storytelling across touchpoints
Building Foundations
Building Foundations
As the company matured, my focus shifted from “getting it out” to “making it work at scale.” Product Workflows: I designed end-to-end user flows that supported growing use cases for multiple countries. Internal Tools: Worked cross-functionally to create tools that improved visibility, reduced manual work, and helped teams move faster Team & Process: I mentored a lean design team, introduced shared principles, and created lightweight documentation and patterns that made collaboration smoother
Building Foundations
As the company matured, my focus shifted from “getting it out” to “making it work at scale.” Product Workflows: I designed end-to-end user flows that supported growing use cases for multiple countries. Internal Tools: Worked cross-functionally to create tools that improved visibility, reduced manual work, and helped teams move faster Team & Process: I mentored a lean design team, introduced shared principles, and created lightweight documentation and patterns that made collaboration smoother
Building Foundations
Designing for Growth
Designing for Growth
As Tazapay expanded across new markets, I worked closely with product and compliance to scale without rework. Adapted existing flows to support new payment corridors and regulatory nuances Worked across time zones with eng and ops to ensure design decisions matched regional needs Maintained product cohesion as more features, screens, and users were added
Designing for Growth
As Tazapay expanded across new markets, I worked closely with product and compliance to scale without rework. Adapted existing flows to support new payment corridors and regulatory nuances Worked across time zones with eng and ops to ensure design decisions matched regional needs Maintained product cohesion as more features, screens, and users were added
Designing for Growth
As part of Tazapay’s market expansion, I created a suite of marketing touchpoints to communicate the platform’s global reach and localized trust.
This included designing and producing:
A revamped website homepage with geo-specific messaging and product storytelling
Visual assets for decks and performance marketing (targeting B2B verticals like travel, eCommerce, and SaaS)
Campaign creatives across social and email channels to drive conversion and education
As part of Tazapay’s market expansion, I created a suite of marketing touchpoints to communicate the platform’s global reach and localized trust.
This included designing and producing:
A revamped website homepage with geo-specific messaging and product storytelling
Visual assets for decks and performance marketing (targeting B2B verticals like travel, eCommerce, and SaaS)
Campaign creatives across social and email channels to drive conversion and education
Designed internal dashboards to help ops teams manage compliance, risk, and payout settings at scale.
Designed internal dashboards to help ops teams manage compliance, risk, and payout settings at scale.
Designed seamless checkout flows to support card payments in multiple currencies across global markets.
Designed seamless checkout flows to support card payments in multiple currencies across global markets.
Designed seamless checkout flows to support card payments in multiple currencies across global markets.
Designed seamless checkout flows to support card payments in multiple currencies across global markets.
Designed internal dashboards to help ops teams manage compliance, risk, and payout settings at scale.
Designed internal dashboards to help ops teams manage compliance, risk, and payout settings at scale.
As part of Tazapay’s market expansion, I created a suite of marketing touchpoints to communicate the platform’s global reach and localized trust.
This included designing and producing:
A revamped website homepage with geo-specific messaging and product storytelling
Visual assets for decks and performance marketing (targeting B2B verticals like travel, eCommerce, and SaaS)
Campaign creatives across social and email channels to drive conversion and education
As part of Tazapay’s market expansion, I created a suite of marketing touchpoints to communicate the platform’s global reach and localized trust.
This included designing and producing:
A revamped website homepage with geo-specific messaging and product storytelling
Visual assets for decks and performance marketing (targeting B2B verticals like travel, eCommerce, and SaaS)
Campaign creatives across social and email channels to drive conversion and education
As part of Tazapay’s market expansion, I created a suite of marketing touchpoints to communicate the platform’s global reach and localized trust.
This included designing and producing:
A revamped website homepage with geo-specific messaging and product storytelling
Visual assets for decks and performance marketing (targeting B2B verticals like travel, eCommerce, and SaaS)
Campaign creatives across social and email channels to drive conversion and education
As part of Tazapay’s market expansion, I created a suite of marketing touchpoints to communicate the platform’s global reach and localized trust.
This included designing and producing:
A revamped website homepage with geo-specific messaging and product storytelling
Visual assets for decks and performance marketing (targeting B2B verticals like travel, eCommerce, and SaaS)
Campaign creatives across social and email channels to drive conversion and education
Impact & Highlights
Building Foundations for Scale
Working across multiple layers in the business, I shaped the company’s design backbone and enabled global growth from the ground up.
Here are some key impacts and highlights ⤵︎
Working across multiple layers in the business, I shaped the company’s design backbone and enabled global growth from the ground up.
Here are some key impacts and highlights ⤵︎
MERCHANT EXPERIENCE
Designed Seamless Merchant Flows for Global Complexity
Designed the key flows for onboarding, payments, and transaction tracking. Focused on turning complex backend logic into a straightforward experience merchants could trust and use without friction.
Designed the key flows for onboarding, payments, and transaction tracking. Focused on turning complex backend logic into a straightforward experience merchants could trust and use without friction.
VISUAL IDENTITY & UI
Designed a Cohesive Brand Across Touchpoints
UI
Kit
v 1.0
Button
Button
USD
$
United States Dollar
Primary
EUR
€
Euro
SGD
S$
Singapore Dollar
THB
฿
Thai Baht
MYR
RM
Malaysian Ringgit
Beneficiary Details
Add New Beneficiary
Send to
Search by beneficiary name or id
Recent Beneficiary
R
Robert Brazeal
Morgan Stanley
Singapore
H
Huynh Thi Tuy Chan
Tron
A
Abbe Nyström
Tron
Design System
SaaS
Gaming
Macan
Aa
$£₹
123456
7890
Led the creation of Tazapay’s brand identity and marketing assets, ensuring visual and narrative consistency from pitch decks to landing pages.
Led the creation of Tazapay’s brand identity and marketing assets, ensuring visual and narrative consistency from pitch decks to landing pages.
UI
Kit
v 1.0
Button
Button
Button
Button
USD
$
United States Dollar
Primary
EUR
€
Euro
SGD
S$
Singapore Dollar
THB
฿
Thai Baht
MYR
RM
Malaysian Ringgit
Beneficiary Details
Add New Beneficiary
Send to
Search by beneficiary name or id
Recent Beneficiary
R
Robert Brazeal
Morgan Stanley
Singapore
H
Huynh Thi Tuy Chan
Tron
A
Abbe Nyström
Tron
Design System
SaaS
Gaming
Macan
Aa
$£₹
123456
7890
TEAM LEADERSHIP
Led a Distributed Design Team
Managed and mentored a lean design team across geographies. I divided ownership across key product areas, set up weekly critiques, and created shared design principles to ensure consistency and speed.
Managed and mentored a lean design team across geographies. I divided ownership across key product areas, set up weekly critiques, and created shared design principles to ensure consistency and speed.
DESIGN OPS & CROSS-FUNCTION COLLBORATION
Established early DesignOps Foundations
Established lightweight DesignOps practices: setting up Figma component libraries, documenting interaction standards, streamlining handoffs to engineering.
Established lightweight DesignOps practices: setting up Figma component libraries, documenting interaction standards, streamlining handoffs to engineering.
DESIGN FOR SCALE
Built Internal Tools That Powered High-Value, Compliant Transactions
Designed internal tools and workflows that supported high-value transactions and complex KYC/AML processes, improving operational speed and cross-border compliance.
Designed internal tools and workflows that supported high-value transactions and complex KYC/AML processes, improving operational speed and cross-border compliance.
MERCHANT EXPERIENCE
Designed Seamless Merchant Flows for Global Complexity
Designed the key flows for onboarding, payments, and transaction tracking. Focused on turning complex backend logic into a straightforward experience merchants could trust and use without friction.
VISUAL IDENTITY & UI
Designed a Cohesive Brand Across Touchpoints
UI
Kit
v 1.0
Button
Button
USD
$
United States Dollar
Primary
EUR
€
Euro
SGD
S$
Singapore Dollar
THB
฿
Thai Baht
MYR
RM
Malaysian Ringgit
Beneficiary Details
Add New Beneficiary
Send to
Search by beneficiary name or id
Recent Beneficiary
R
Robert Brazeal
Morgan Stanley
Singapore
H
Huynh Thi Tuy Chan
Tron
A
Abbe Nyström
Tron
Design System
SaaS
Gaming
Macan
Aa
$£₹
123456
7890
Led the creation of Tazapay’s brand identity and marketing assets, ensuring visual and narrative consistency from pitch decks to landing pages.
TEAM LEADERSHIP
Led a Distributed Design Team
Managed and mentored a lean design team across geographies. I divided ownership across key product areas, set up weekly critiques, and created shared design principles to ensure consistency and speed.
DESIGN OPS & CROSS-FUNCTION COLLBORATION
Established early DesignOps Foundations
Established lightweight DesignOps practices: setting up Figma component libraries, documenting interaction standards, streamlining handoffs to engineering.
DESIGN FOR SCALE
Built Internal Tools That Powered High-Value, Compliant Transactions
Designed internal tools and workflows that supported high-value transactions and complex KYC/AML processes, improving operational speed and cross-border compliance.
MERCHANT EXPERIENCE
Designed Seamless Merchant Flows for Global Complexity
Designed the key flows for onboarding, payments, and transaction tracking. Focused on turning complex backend logic into a straightforward experience merchants could trust and use without friction.
VISUAL IDENTITY & UI
Designed a Cohesive Brand Across Touchpoints
Led the creation of Tazapay’s brand identity and marketing assets, ensuring visual and narrative consistency from pitch decks to landing pages.
UI
Kit
v 1.0
Button
Button
USD
$
United States Dollar
Primary
EUR
€
Euro
SGD
S$
Singapore Dollar
THB
฿
Thai Baht
MYR
RM
Malaysian Ringgit
Beneficiary Details
Add New Beneficiary
Send to
Search by beneficiary name or id
Recent Beneficiary
R
Robert Brazeal
Morgan Stanley
Singapore
H
Huynh Thi Tuy Chan
Tron
A
Abbe Nyström
Tron
Design System
SaaS
Gaming
Macan
Aa
$£₹
123456
7890
TEAM LEADERSHIP
Led a Distributed Design Team
Managed and mentored a lean design team across geographies. I divided ownership across key product areas, set up weekly critiques, and created shared design principles to ensure consistency and speed.
DESIGN OPS & CROSS-FUNCTION COLLBORATION
Established early DesignOps Foundations
Established lightweight DesignOps practices: setting up Figma component libraries, documenting interaction standards, streamlining handoffs to engineering.
DESIGN FOR SCALE
Built Internal Tools That Powered High-Value, Compliant Transactions
Designed internal tools and workflows that supported high-value transactions and complex KYC/AML processes, improving operational speed and cross-border compliance.
Impact & Highlights
Impact & Highlights
Hear from the team!
Hear from the team!
Hear from the team!
Hear from the team!
Tiffany was instrumental in shaping the product experience during Tazapay’s early growth stages.
She designed thoughtful visual solutions for complex merchant flows and connected them seamlessly to the backend operational workflows that supported them.
Her work raised the visual bar across the board, and I appreciated her design muscle in the company while taking ownership across both product and brand touchpoints.
Tiffany was instrumental in shaping the product experience during Tazapay’s early growth stages.
She designed thoughtful visual solutions for complex merchant flows and connected them seamlessly to the backend operational workflows that supported them.
Her work raised the visual bar across the board, and I appreciated her design muscle in the company while taking ownership across both product and brand touchpoints.
Tiffany was instrumental in shaping the product experience during Tazapay’s early growth stages.
She designed thoughtful visual solutions for complex merchant flows and connected them seamlessly to the backend operational workflows that supported them.
Her work raised the visual bar across the board, and I appreciated her design muscle in the company while taking ownership across both product and brand touchpoints.
Tiffany was instrumental in shaping the product experience during Tazapay’s early growth stages.
She designed thoughtful visual solutions for complex merchant flows and connected them seamlessly to the backend operational workflows that supported them.
Her work raised the visual bar across the board, and I appreciated her design muscle in the company while taking ownership across both product and brand touchpoints.
Aayush Singhania
Head of Product
Aayush Singhania
Head of Product
Aayush Singhania
Head of Product
Aayush Singhania
Head of Product
Tiffany joined us as employee number two, and from day one, she brought a level of craft, thoughtfulness, and ownership that helped set the tone for design in Tazapay.
As our founding designer, she laid the groundwork across every touchpoint — from the earliest product flows to internal tools, to the visual identity of the brand itself.
Tiffany played a foundational role in shaping who we are and how we’re perceived, and her work continues to be felt across the product today.
Tiffany joined us as employee number two, and from day one, she brought a level of craft, thoughtfulness, and ownership that helped set the tone for design in Tazapay.
As our founding designer, she laid the groundwork across every touchpoint — from the earliest product flows to internal tools, to the visual identity of the brand itself.
Tiffany played a foundational role in shaping who we are and how we’re perceived, and her work continues to be felt across the product today.
Tiffany joined us as employee number two, and from day one, she brought a level of craft, thoughtfulness, and ownership that helped set the tone for design in Tazapay.
As our founding designer, she laid the groundwork across every touchpoint — from the earliest product flows to internal tools, to the visual identity of the brand itself.
Tiffany played a foundational role in shaping who we are and how we’re perceived, and her work continues to be felt across the product today.
Tiffany joined us as employee number two, and from day one, she brought a level of craft, thoughtfulness, and ownership that helped set the tone for design in Tazapay.
As our founding designer, she laid the groundwork across every touchpoint — from the earliest product flows to internal tools, to the visual identity of the brand itself.
Tiffany played a foundational role in shaping who we are and how we’re perceived, and her work continues to be felt across the product today.
Rahul Singhal
CEO
Rahul Singhal
CEO
Rahul Singhal
CEO
Rahul Singhal
CEO
REFLECTIONS
Reflecting on my 4 years in Tazapay, it was an exhilarating learning experience building the plane while flying it.
It was a huge challenge trying to understand the fintech space while fully embracing the ambiguity of being in a startup. Coming from a UX-focused background, stepping into a founding designer role meant growing my visual design skills while leading a distributed team through constant ambiguity.
As I look back, I am incredibly thankful for the trust from the team and the opportunity to grow into a more well-rounded, resilient designer — one who could navigate complexity, raise the bar, and shape clarity where there was none.
REFLECTIONS
Reflecting on my 4 years in Tazapay, it was an exhilarating learning experience building the plane while flying it.
It was a huge challenge trying to understand the fintech space while fully embracing the ambiguity of being in a startup. Coming from a UX-focused background, stepping into a founding designer role meant growing my visual design skills while leading a distributed team through constant ambiguity.
As I look back, I am incredibly thankful for the trust from the team and the opportunity to grow into a more well-rounded, resilient designer — one who could navigate complexity, raise the bar, and shape clarity where there was none.